Posts Tagged ‘IBM’

Mainframes By Catalog? Yes. It Happened

Sunday, September 27th, 2015

IBM finally has one up on Gateway 2000. Starting this month, corporate buyers can page through IBM’s new direct mail catalog and pick out the mainframe computer of their dreams. No, they can’t buy a $1 million item over the phone. Not yet, anyway. But this shows IBM’s often-maligned mainframe division has abandoned its traditional plain-vanilla marketing approach for an in-your-face style aimed at transforming its dinosaur image.

Using a mainframe meant compulsory hiring of horned-rimmed glasses-wearing studs.

Using a mainframe meant compulsory hiring of horned-rimmed glasses-wearing studs.

And here’s the surprise: It’s working–at least to some extent. “Two years ago, it was politically incorrect for an IS guy to recommend buying mainframes to his boss,” says IDC Research analyst Steve Josselyn. “Now it doesn’t have the same smell to it.”

In fact, the scent is getting downright sweet. IBM’s numbers show a 60 percent increase in mainframe MIPS sold last year, allowing its System 390 revenues to remain steady at $5.9 …